URL details: niccoa.com/2012/12/18/the-tyranny-of-e-mail-subject-lines/
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The Tyranny of E-Mail Subject Lines | As If It Matters
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This blog post was cross-posted on EchoDitto.com as “Hey”: That’s right, Hey. As my grandmother used to say, “Hay is for horses”. A recent businessweek article titled “The Science Behind Those Obama Campaign Emails”, detailed how casual and even profanity-laced subject lines delivered crucial fundraising performance. In the article, Toby Fallsgraff, the campaign’s e-mail director, is…
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