URL details: www.jozhu.com/post/future-of-food-part-ii-what-s-the-hype-with-ghost-kitchens-virtual-food-brands
URL title:
What's the Hype with Ghost Kitchens & Virtual Food Brands?
URL description:
With indoor dining largely shut down, restaurants that survived—and in some cases thrived—during the pandemic were those able to pivot to digital and off-premise sales methods including takeout and delivery. Prior to digital food ordering apps, relatively few restaurants offered delivery, and customers relied on mailers, door hangers, the phonebook and other ads to discover new places to eat. This is where the early food delivery apps, such as Seamless and Grubhub, targeted these inefficiencies
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