URL details: jaredjohnsen.com/wellsfargo-reestablished
URL title:
Wells Fargo "Re-established" — JARED JOHNSEN
URL description:
How do you help save the country’s largest brand in banking after
reputation-killing news like fraudulent customer accounts and shady sales
practices? By re-establishing it. To begin earning back people’s trust, we
started with an honest film that said exactly what most brands in crisis
don’t: we messed up. Then we pledged to re-establish the brand based on who
we once were. To demonstrate how, we followed with a series of product
spots—each inspired by real stories from the company’s historic a
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