URL details: www.hillarytandrow.com/new-page/
URL title:
Docker's Wellthread — Hillary Tandrow, Creative Director
URL description:
LOGO, BRANDING/PACKAGING, IN-STORE, DIGITAL CAMPAIGN If you want to be
a sustainable brand, be sustainable in every single thing you do. Dockers
came to us with a new environmentally-friendly product line. They had a
great philosophy of sustainability but not much else. We took their
philosophy and gave them a soup to nuts brand and ad campaign. From
paperless catalogues to clothing labels made from re-used clothing scraps,
we built a brand as green as their product.
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