URL details: www.warc.com/newsandopinion/news/online_media_time_to_pass_linear_tv_in_2018/40423
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Online media time to pass linear TV in 2018 | WARC
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NEW YORK/LONDON: The amount of time consumers around the world spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM.In a new report, State of Digital, the media investment group of WPP predicts that consumers globally will spend an average 9 hours 44 minutes with media daily in 2018, up from 9 hours 41 minutes in 2017 (and from 8 hours 50 minutes in 2015).Within that, online media will overtake time spent with linear TV for the first time: onl
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