URL details: www.caroline-mcclain.com/new-project
URL title:
Dove Campaign — C. McClain
URL description:
Student Brief I was challenged to create an original campaign for Dove that
would promote a truly diverse approach to beauty. I came up with an art
show that would be a collaboration between the beauty giant and MomaPS1,
featuring contemporary female artists whose work deals with alternative
beauty and identity. I chose brand colors that echoed the the featured
artworks, and created an original typeface inspired by subversive feminist
cross-stitch.
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