URL details: cultureforhire.com/articles/grow-your-audiences-using-market-research
URL title:
Grow your audiences using these market research techniques — Culture for Hire
URL description:
Guest post alert! For arts administrators and boards who have little
experience with it, market research can seem daunting, expensive, and
superfluous. But the truth is, market research can be simple, accessible,
and incredibly valuable. Amanda Lester of Screen Engine/ASI (and formerly
of the LA Phil) joins the Culture for Hire blog to show us how.
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