URL details: www.isfanow.org/co-branding-and-the-halo-effect#:~:text=Edward%20Thorndike%2C%20an%20eminent%20psychologist,businesses%20with%20other%20successful%20brands

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URL title: Co-Branding and the Halo Effect
URL paragraphs: Marketing and psychology are closely related. While psychology is basically the study of human behavior, marketing can be seen as the study of human behavior  in the marketplace . Marketing is an effort to emblazon a message in potential customers’ mind
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