URL details: b2bdigitaltransformation.com/insights-archive/resilience
URL title:
BUILDING DIGITAL RESILIENCE AROUND THE CUSTOMER -INSEAD KNOWLEDGE — B2B Digital Transformation - a resource hub for transformat
URL description:
Resilient businesses use digital technologies, data and analytics to create
long-term customer value. The ongoing crisis has both brought digital
resilience to the forefront and broadened its meaning. In building
resilience, the customer-centric perspective is critical. Only companies
that leverage digital technologies and data to engage with customers more
effectively, enrich customer experiences or offer innovative
customer-centric business models will create long-term growth.
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