URL details: janiceandrobin.com/clarity-beats-cute-and-clever-every-time/
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Clarity Beats Cute and Clever Every Time - Janice and Robin
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One of the things we often tell our clients is that ‘clarity beats cute and clever every time’. Brand stories must be easy to understand, identify the hero, show how you’ll solve the problem so they succeed. In St. John’s Newfoundland, the Newfound
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