URL details: sarahskerik.me/2015/04/28/are-marketers-keeping-up-with-evolving-buyer-behavior/#respond

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URL title: Are Marketers Keeping Up With Evolving Buyer Behavior? – Sarah Skerik
URL description: Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into question. Let’s take the buyer’s journey, for a start. According to Forrester’s Jay McQuivey (@jmcquivey), the digital environment has driven fundamental changes in customer behavior;…
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