URL details: boords.com/ethos-pathos-logos-aristotle-modes-of-persuasion
URL title:
Advertising 101: What are Ethos, Pathos & Logos? (2022) | Boords
URL description:
Before there was Ogilvy, there was Aristotle. The Greek philosopher cooked up a concept called the three ‘modes of persuasion’, a framework for understanding the three ways we persuade people to do something.
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