URL details: www.flanke7.com/blog/werte-positionierung-verhalten-und-co-was-ist-eine-corporate-identity
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Values, positioning, behavior and co. - What is a corporate identity? |Flanke 7 GmbH
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"Who am I - and if so, how many?" This is the title of a well-known book by philosopher and author Richard David Precht. But you could also ask yourself the same questions as a potential customer in relation to a company: Who is this company actually? What does it stand for? What distinguishes it from the competition? Why should I buy from this company and not from another? The question of who you are is a question that companies ask themselves just as many people probably ask themselves this question more
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