URL details: www.managingmadrid.com/2022/7/4/23194604/#content
URL title:
Monday Musings: How Formula 1 Fueled Florentino Perez’s Super League Obsession - Managing Madrid
URL description:
The biggest clubs in the world want to maximize the value of their brand, but in an industry where viewership numbers are declining and Gen Z are disinterested, how do they cope? Formula 1 and Liberty Media provide the answers.
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