URL details: digitalcontentnext.org/blog/2019/08/01/the-halo-effect-is-real-new-research-confirms-that-ads-perform-better-in-quality-contexts/
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New research confirms that ads perform better in quality contexts
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Media companies have long declared that it matters where advertising runs. Two new reports confirm that digital ads viewed on trusted sites perform better.
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2022-07-04
the so-called Halo effect