URL details: b2bdigitaltransformation.com/insights-archive/laggardmyth
URL title:
B2B COMPANIES AREN'T DIGITAL LAGGARDS ANYMORE — B2B Digital Transformation - a resource hub for transformation leaders
URL description:
New research shows B2B companies are on par with their B2C counterparts and
should look to B2B digital leaders for best practices. This new report, The
2020 State of Digital Transformation in B2B, shows that B2B companies are
on par with their B2C counterparts across five stages of digital maturity.
This work is based on a comparison of 170 B2B companies with 238 B2C
organizations and 160 B2B2C firms.
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