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Agenda « 2022 IBA Marketing Conference
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Thursday, April 21 8:30 a.m. Registration 9:00 a.m.Welcome & Introductions 9:05 a.m.Getting in the Game: Aligning Marketing and ExecutionRobb Rempel, Haberfeld AssociatesAs an industry, we spend vast amounts of money, not to mention time and internal resources, to promote our institutions—to get people to choose us. We brand, and we market. The role of the…
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