URL details: brianwtucker.com/blog/website-seo#comments-5ff106c3461d8d43a3e66a9c
URL title:
Your website isn't going to save you. — Brian W. Tucker
URL description:
A disturbing trend is starting to move into the nonprofit world around
website optimization. With declining direct mail response rates and overall
drop in fundraising ROI the website is sometimes the scapegoat of the
failing performance.
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