URL details: robm.me.uk/2020/10/niche-businesses/
URL title:
The niche multinationals – Roblog, the blog of Rob Miller
URL description:
For a while, it seemed like the internet would destroy niche businesses, as power became concentrated in ever-fewer large platforms. But the reality is that those platforms themselves have, in reaching such a huge audience, actually helped niche businesses more than they’ve harmed them – and, in fact, allowed ever-narrower niches to be served.
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