URL details: www.cultureforhire.com/articles/explaining-aubrey-bergauers-success-through-business-theory
URL title:
Explaining Audrey Bergauer's extraordinary success through the lens of business theory — Culture for Hire
URL description:
In just 5 years, Aubrey Bergauer increased the California Symphony’s
audiences by nearly 100%, quadrupled the size of their donor base, paid off
longstanding debt, and established an endowment of one million
dollars—outstripping national trends in classical music on every front. Her
approach to audience building aligns with a powerful, time-tested business
theory called Jobs to Be Done.
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