URL details: insights.project-a.com/tv-campaign-tracking-measuring-direct-response-ca4025d66cc2?source=post_page-----ca4025d66cc2--------------------------------
URL title:
TV Campaign Tracking — Measuring Direct Response | by Lisa Quetting | Project A Insights
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By now, a considerable number of e-commerce companies spend money on TV advertising campaigns. TV is an important mass medium and plays a significant role in terms of reach. But how can the effects…
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