URL details: www.cbc.ca/radio/undertheinfluence
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Home | Under The Influence with Terry O'Reilly | CBC Radio
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From hard-sell to persuasion, advertising has changed a lot. It’s no longer a one-way conversation, it’s a delicate dialogue. The goal is no longer to triumph by weight, but to win by influence. This show takes a look at that critical shift.
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2023-03-29
CBC’s Under the Influence by Terry O’Reilly