URL details: monikomoniko.com/smiledirectclub

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URL title: SmileDirectClub — Monica Kelly
URL description: SmileDirectClub , a startup that invented a new way to offer invisible aligners at a more affordable price, first worked with Gin Lane to develop their brand strategy and visual identity system. When I joined the project, we set out to produce and art direct their first campaign as well as to implement the new identity online. The photography was all about highlighting the product outcome: joyful smiles. On the website, we focused heavily on the “How It Works” page, creating a series of custom a
URL last crawled: 2022-12-23
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