URL details: operationsbuzz.com/blog/operations-buzz/2019/3/3/can-the-choice-of-phone-bias-big-data
URL title:
Can the choice of phone bias "big data"? — Ram Ganeshan
URL description:
Much has been said about how Big Data can improve how businesses conduct
their operations. The premise is that it improves efficiency and helps
managers make better decisions. While I agree with this general assessment,
big data can be a double-edged sword. It helps on one hand; but also raises
issues on privacy, discrimination and bias on the other. In this post, I
give an example of how the choice of the device collecting the data (your
phone) can bias big data.
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