URL details: kleightspace.com/marketing
URL title:
Marketing — kleightspace
URL description:
My experience in marketing includes Acquisition, Automation, Content,
Email, Events, Social Media, and Public Speaking. During my five years in
marketing (mid-2009 through early 2014), I worked at small startups which
meant I not only owned but executed the concept, design, copy,
implementation, and reporting. I organized my marketing efforts by the AARR
principles: Acquisition, Activation, Retention, Revenue. (I consider
referral to be a form of acquisition.) And I sprinkled in thought
leader
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